Formerly known as silkscreen printing, this method is generally used for short runs, but modern automatic equipment has increased run lengths. Because the process lays a thick film of ink, it is ideal for brilliant colors and flurorescent inks that require a lot of pigment to be deposited. The image is carried on a stretched screen of fabric or fine mesh wire. Ink is deposited on the screen and forced through the image areas by a squeegee onto the substrate. The versatility of screen printing enables almost any substrate, including products (i.e., t-shirts, pens, mugs, etc.), to be imprinted with both text and graphics. Many business use this method of printing to emblaze their logo onto promotional products.