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Industry Terms

Value
The shade (darkness) or tint (lightness) of a color. Also called brightness, lightness, shade and tone.

Varnish
Liquid applied as a coating for protection and appearance.

Vellum Finish
Somewhat rough, toothy finish.

Velox
Brand name for high-contrast photographic paper

Viewing Booth
Small area or room that is set up for proper viewing of transparencies, color separations or press sheets. Also called color booth. See also Standard Viewing Conditions.

Vignette
Decorative design or illustration fade to white.

Vignette Halftone
Halftone whose background gradually and smoothly fades away. Also called degrade.

Virgin Paper
Paper made exclusively of pulp from trees or cotton, as compared to recycled paper.

VOC
Abbreviation for volatile organic compounds, petroleum substances used as the vehicles for many printing inks.

 
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